C'mon David !!!! #TheShift #SportsTalk

Take a good look at this picture of Rajon Rondo of the Boston Celtics because you won't see it again anytime soon...why? Because good ol' NBA commish David Stern has decided that HE doesn't like it. Effective this season no NBA player can wear their NBA headband upside down...a habit that Rondo began and many others started to follow. I watched the Celtics and Heat game the other night and I honestly thought Rondo was hurt for the Celtics...I couldn't find him on the court. So if you didn't think things like what he does don't lend a certain "brand" to him you are sadly mistaken. This whole thing began when Rasheed Wallace used to wear his headband inside out so that the logo wouldn't show...that mode of dress was quickly squashed by Stern...so Rondo decided to make Jerry West (a.k.a."The Logo" face south instead of north.Most people would say no, but those people aren’t the brain trust that runs the NBA. Probably because of Rondo being on the Celtics, and the national exposure that comes with it, the league, for some strange, albeit petty, reason, politely asked Rondo not to wear his headband in that manner. You’d think the NBA would have bigger fish to fry, but no, apparently Rajon Rondo’s upside down headband was a major concern.

This whole branding thing makes my eyes bug out anymore...EVERYTHING is sponsored to the nines with a corporate logo on it...towels, chairs, rafters, backboards, you name it...it's there. Perhaps Dave should concentrate on more legitimate problems than that of a simple headband.